Turn anything into video
Wan 3.0 generates up to 30 seconds in a single pass and reads documents, spreadsheets and decks as source material — not just text and images.
- Single-pass duration
- 0sSingle-pass duration
- Maximum resolution
- 0pMaximum resolution
- Document formats
- 0Document formats
- Max file size
- 0MBMax file size
- Max pages
- 0Max pages
- Input types
- 0Input types
Duration
Thirty seconds, one continuous take
Longer generation is not just a bigger number. Thirty seconds gives narrative room — continuous camera movement, one-take shots, and complex camera language that a short clip cannot hold. It moves the model from generating a shot to telling a complete story.
Smart Duration
Recommends an appropriate length automatically, based on your prompt.
Video Extension
Extend an existing result to develop the story and let the plot grow further.
A single shot
A complete story
Universal input
Anything can become video
Beyond text, image, audio and video, Wan 3.0 is the first in the family to read documents directly. Office material becomes video without an intermediate step.
Five input types
Text
Image
Audio
Video
Document
New
Supported document formats
- .doc
- .xls
- .ppt
- .txt
- .key
- .pages
- .numbers
- .md
Web links are supported as input too.
Input limits
- One file or link per generation
- 100MB maximum file size
- 50 pages maximum
What you can produce
Teaching courseware
Turn lesson decks and notes into a paced explainer.
Product demos
A product deck becomes a finished presentation film.
Animated charts
Spreadsheets become motion, with the numbers intact.
Business reports
Reporting documents become something people will watch.
Fidelity
A thousand faces for a thousand people
Wan 3.0 works against the greasy, uniform look that makes AI people recognisable at a glance. Facial features and skin are rendered with more detail, emotional expression stays restrained and natural, and micro-expressions move together with body language. Even in group scenes, different figures carry distinct and complex emotion.
Consistency where production needs it
Consistency is the metric production work actually cares about. Across omni-reference tasks, Wan 3.0 holds reference detail steady.
- 01
Characters
Facial features, hairstyle and colour, physique, clothing and accessories stay stable — so a character does not drift out of role.
- 02
Props
Multi-angle appearance, hardware structure, logos and material detail remain consistent.
- 03
Scenes
The relationship between character blocking and camera position is handled correctly.
- 04
Style
Cinematic tonality is rendered precisely, and multi-style work resists style bleed.
Charts, data and interfaces
For digital and graphic material, Wan 3.0 raises the aesthetic baseline — harmonious colour and fluent delivery, so charts, data and UI carry the same quality as filmed content.
Editing
Video editing is substantially improved. You can revise the visuals, the plot, and the dialogue.
- Visuals
- Plot
- Dialogue
Immersive experience
Realism you can hear as well as see
Wan 3.0 pushes on realism, visual texture and sound design together, for a stronger audiovisual impact than picture alone can carry.
Realism
Light, motion and material behave the way the eye expects.
Visual texture
Surface detail holds up under attention instead of flattening out.
Sound design
Audio is composed with the image, not laid over it afterwards.
Known limitations
What still needs work
Alibaba Cloud states plainly that audio texture and text accuracy still have room to improve. If your work depends on precise on-screen typography or high-fidelity sound, plan for a pass in post.
Lineage
Eight versions, from Wan 1.0 to Wan 3.0
The Wan family has iterated through eight releases. Wan 3.0's upgrades come from real industry requirements, and are built to return to real production pipelines.
In production
Built for real creative pipelines
Film & episodic
Thirty-second duration, real-scene fidelity and precise consistency suit AI film, short drama, music and dance MV, and life vlogs — at lower cost.
AI film · Short drama · Music MV · Vlog
Advertising & marketing
Advertising demands high quality and heavy customisation. Universal creation removes the limits of text-and-image formats, so an idea can be presented directly.
Appliances · Cosmetics · Automotive · FMCG · 3C · Apparel · Software
Design & creative
Product UI walkthroughs, software feature animation and data visualisation keep their craft while becoming work that tells a story — without the tedious animation stage.
UI demos · Feature animation · Data visualisation
Travel & culture
Scenery, cultural landmarks and local food can be produced without a large shoot — city films and cultural digitisation at low cost and high throughput.
City films · Landmarks · Cuisine · Cultural archives
FAQ
Common questions
Wan 3.0 generates up to 30 seconds in a single pass. Smart Duration can recommend a length from your prompt, and Video Extension can extend a result further.
doc, xls, ppt, pdf, txt, key, pages, numbers and md, as well as web links. One file or link per generation, up to 100MB and 50 pages.
In omni-reference tasks, Wan 3.0 holds character features, hairstyle, physique, clothing and accessories steady, along with prop structure, logos and materials, scene blocking relative to camera position, and stylistic tonality.
Yes. Editing covers the visuals, the plot and the dialogue.
Alibaba Cloud states that audio texture and text accuracy still have room to improve.
Wan 3.0 is in public beta at wan.video. Bring a prompt, a document or a link.
Start with a prompt, a deck, or a link
Wan 3.0 is in public beta. Bring the material you already have.